K.M.AGRAWAL
COLLEGE OF ARTS,COMMERCE & SCIENCE,KALYAN.
Name of the
lecturer: DR.ANITA MANNA
Subject: Marketing & Human
Resource Management Class:
T.Y.B.COM
Academic
Year: 2018 - 2019
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SR.
NO.
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MONTH
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TOPIC
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1.
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JUNE
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I.
Introduction to Marketing: Marketing, Strategic Marketing v/s
Traditional Marketing, Marketing Research, Marketing Information System,
Consumer Behavior, Market Segmentation. Customer Relationship Management.
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2.
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JULY
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II
Marketing Decision I: Marketing Mix, Product Decision
Areas, Product Life Cycle, Branding, Branding Equity, Packaging, Product
positioning, Service Positioning, Pricing.
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3.
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AUGUST
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III.
Marketing Decision II : Physical Distribution, Supply
Chain Management, Promotion, Integrated Marketing Communication, Sales
Management, Personal Selling
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4.
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SEPTEMBER
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IV.
Marketing Mix – II :
Marketing Ethics, Unethical General of Role organization, Competitive
strategies for market leader, Rural market, Digital marketing, Green
marketing, Challenges Faced by marketing manager, Careers in Marketing,
Factors contributing to success of brands in India.
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5.
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OCTOBER
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V SEMESTER EXAMINATION
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6.
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NOVEMBER
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Human Resource Management –
Concept, Functions, Importance, Traditionalv/s Strategic Human Resource
Management,Human Resource Planning- Concept Steps in Human Resource Planning
Job Analysis- Job design-
Concept, Techniques Recruitment- Selection - Techniques of E,selection,
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7.
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DECEMBER
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Human Resource Development- Concept,
functions
Training- Concept, Process of
identifying training and development needs, Methods of Training &
Development(Potential Appraisal-Concept, Importance. Career Planning-
Concept, Importance Succession Planning, Mentoring, Counseling.
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8.
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JANUARY
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Human Relations
Human Relations- Concept,
Significance
Leadership –Motivation-
Concept, Employees Morale-Factors affecting EQ & SQ Employee Grievance-
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9.
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FEBRUARY
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HR in changing environment:
Competencies- concept, classification
Trends in Human Resource Management,:
Employee Engagement- Concept, Types, Human resource Information System (HRIS)
– Challenges in Human Resource Management: Employee
|
Purchasing & Store-Keeping
K.M.AGRAWAL COLLEGE OF
ARTS,COMMERCE & SCIENCE,KALYAN.
Name of
the lecturer: Mr. Rupesh Dubey
Subject:
Purchasing & Storekeeping class: T.Y.B.COM Academic
Year: 2018 - 2019
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SR.
NO.
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MONTH
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TOPIC
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1.
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JUNE
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Material Management and
Material Requirement Planning
a. Material Management – Definition, Concept,
Importance, Objectives, Functions, Scope, Responsibilities of material
manager, Interdepartmental relationship. Materials budget – Purpose,
Procedures & Factors. Material Requirement Planning – Concept,
Need, Objectives and Factors affecting MRP.
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2.
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JULY
|
Materials Research & ‘E’
Material management
a. Material Research – Meaning, Definition, Need,
Importance, Scope & Functions. b. ‘E’ Material Management – Concept,
Application & Operation, Uses & Advantages, Classes/ Types of
materials. c. Coding and Standardization – Nature, Methods and
Advantages of Codification, Standardization – Nature & Importance.
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3.
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AUGUST
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Scientific Purchasing
a. Purchase Department - Types of Buyers/ Consumers,
Personality traits for Purchase executives/ Manager-qualities &
qualification, Functions of Purchase department, Records maintain by Purchase
department b. Scientific Purchasing - Meaning, Importance, Objectives
& Principles, Purchase policies-Centralized vs decentralized purchasing. c.
Suppliers – Sources of supplier, Selection of Suppliers – Methods, Vendor
rating & Vendor development.
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4.
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SEPTEMBER
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Purchase procedure
a. Purchase procedure - Make or Buy or Import decision,
Buyer & Seller relationship – Techniques, Ethics in Buying – Principles,
Purchase methods, Documentation.
b. National purchase Procedure – Steps/procedure, Purchase
requisition, quotations – types, Invoice – Types and different Methods of
payment settlement, Legal aspect of contract- Contents and Clauses.
c. International Purchase
Procedure –
Need, Indent house / firm – Functions & Services offered by Indent house,
Steps/Procedure of Importing, Documentations, Emerging trends in purchasing.
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5.
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OCTOBER
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FIFTH
SEMESTER EXAMINATION
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6.
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NOVEMBER
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Store Keeping and Materials
Handling
Store Keeping - Concept, Meaning, Objectives,
Functions of Storekeeping, Types of stores, Stages in storekeeping, Duties
and Responsibilities of Storekeeper.
Material handling – Objective, Advantages &
Principles, Protection and Preservation of materials in store.
Store Location & Layout – Location of Store House,
Factors influencing store location, Objectives, Principles and Types of store
layout.
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7.
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DECEMBER
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Store Accounting and Store
Record
Store Accounting – Objectives, Importance,
Advantages, Need for Store Accounting, Methods of Valuation of Material –
FIFO, LIFO, Simple average & Weighted average method
Store Record – Concept, Objectives, Need, and
Documents required for Store Record
Store Ledger & Bin card – Meaning, Advantages of Store
ledger and Bin card, Stock Audit, Lead time- Concept & Classification
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8.
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JANUARY
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Inventory Control
Stock levels & Value
analysis –
Types of stock level, Value analysis – Concept, Essentials & Steps.
ABC analysis – Purpose, Steps and Advantages
of ABC analysis.
Inventory Control – Objectives, Advantages and
Disadvantages of Periodical &
Perpetual Inventory Control,
Selective Inventory control techniques, Economic Order Quantity – Importance.
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9.
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FEBRUARY
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Logistics and Supply Chain
Management (SCM)
Logistics – Concepts, Nature, Importance
& Challenges
Supply chain management – concepts, Objectives, Benefits
& Process of
Supply Chain Management
Recent trends
in logistics & SCM – Role
of IT in logistics / SCM,
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10.
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MARCH
|
SIXTH
SEMESTER EXAMINATION
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EXPORT MARKETING
K. M. AGRAWAL COLLEGE OF ARTS,
COMMERCE & SCIENCE KALYAN.
Name of
the lecturer: Mrs. Vaishali Patil
Subject: EXPORT MARKETING Class:
T.Y.B.COM Academic Year: 2018 – 2019
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SR.
NO.
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MONTH
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TOPIC
|
|
1.
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JUNE
|
1.
INTRODUCTION
TO EXPORT MARKETING
Concept
and Features of Export Marketing, Importance of Exports for a Nation and a
Firm, Distinction between Domestic Marketing and Export Marketing. Factors
influencing Export Marketing, Risks involved in Export Marketing, Problems of
India's Export Sector. Major merchandise/commodities Export of. India (Since
2015), Services Exports of India (Since 2015), Region-wise India's Export
Trade (Since 2015)
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2.
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JULY
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2.
GLOBAL
FRAMEWORK FOR EXPORT MARKETING
Trade
Barriers, Types of Tariff Barriers and Non-Tariff Barriers, Distinction
Between Tariff and Non-Tariff Barriers. Major Economic Groupings of the
World, Positive and Negative Impact of Regional Economic Groupings,
Agreements of World Trade Organisation (WTO). Need For Overseas Market
Research, Market Selection Process, Determinants of Foreign Market Selection
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3.
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AUGUST
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3.
INDIA'S
FOREIGN TRADE POLICY
Foreign
Trade Policy (FTP) 2015-20 - Highlights and Implications, Export Trade
Facilitations and ease of doing business as per the new FTP
Role
of Directorate General of Foreign Trade (DGFT), Negative List of Exports,
Deemed Exports Benefits to Status Holders and Towns of Excellence: Common
Benefits For EHTP, BTP and STP, Benefits enjoyed by (HAS) Integrated
Industrial Areas (SEZ), EOU, AEZ
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4.
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SEPTEMBER
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4.
EXPORT
INCENTIVES AND ASSISTANCE
Financial
Incentives available to Indian Exporters - Marketing DevelopmentAssistance
(MDA), Market Access Initiative (MAI), Assistance to States for
Infrastructure Development for Exports (ASIDE), Industrial Raw Material
Assistance Centre (IRMAC). Institutional Assistance to Indian Exporters -
Federation of Indian Export Organisations (FIEO), India Trade Promotion
Organisation (ITPO), The Federation of Indian Chambers of Commerce and
Industry (F1CCI), Export Promotion Councils (EPCs) and Commodity Boards
(CBs), Indian institute of Foreign Trade (IIFT), Indian Institute of
Packaging (IIP)
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5.
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OCTOBER
|
V Semester Examination
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6.
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NOVEMBER
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Product Planning and Pricing
Decisions for Export Marketing
a) Planning for Export
Marketing with regards to Product, Branding, Packaging b) Need for Labelling
and Marking in Exports, Factors determining Export Price Objectives of Export
Pricingc) International Commercial (INCO) Terms; Export Pricing Quotations –
Free on
Board (FOB), Cost Insurance and
Freight (CIF) and Cost and Freight(C&F); Problems on FOB quotation
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7.
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DECEMBER
|
Export Distribution and
Promotion
a) Factors influencing
Distribution Channels; Direct and Indirect ExportingChannels; Distinction between
Direct and Indirect Exporting Channels b) Components of Logistics in Export
marketing; Selection criteria of Modes of Transport; Need for Insurance in
Export Marketingc) Sales Promotion Techniques used in Export Marketing;
Importance of Trade Fairs and Exhibitions; Benefits of Personal Selling;
Essentials of Advertising in Export Marketing;
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8.
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JANUARY
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Export Finance
a) Methods of Payment In export
marketing; Procedure to open Letter of Credit, Types and Benefits of
Countertrade
b) Features of Pre-Shipment and
Post-shipment finance; Procedure to obtain Export Finance; Distinction
between Pre-shipment Finance and Post Shipment Finance. c) Role of Commercial
Banks, EXIM Bank, SIDBI in financing exporters; Role of ECGC
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9.
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FEBRUARY
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Export Procedure and
Documentation
a. Registration with different
authorities; Pre-shipment Procedure involved in Exports; Procedure of Quality
Control and Pre-shipment Inspection; b. Shipping and Custom Stage
Formalities; Role of Clearing & Forwarding Agent; Post-shipment Procedure
for Realisation of Export Proceeds; Procedure of Export under Bond and Letter
of Undertaking. (LUT) c. Importance of - Commercial Invoice cum Packing list,
Bill of Lading/ Airway Bill, Shipping Bill/Bill of Export, Consular Invoice,
Certificate of Origin
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10
|
MARCH
|
VI Semester Examination
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LECTURER HEAD OF
DEPARTMENT
PRINCIPAL
